BMS Micro-Nutrients NV ("BMS Micro-Nutrients", "Chelal", "we", "us" or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains which personal data we collect when you use this website, why we process it, how long we keep it and which rights you have under the General Data Protection Regulation (GDPR).

1. Who is responsible for your data?

The controller responsible for the processing of your personal data is:

  • BMS Micro-Nutrients NV
  • Rijksweg 32, 2880 Bornem, Belgium
  • Company number: BE 0440.980.608
  • E-mail: info@chelal.com
  • Telephone: +32 (0)3 899 10 10

2. When do we collect personal data?

When you visit this website simply to consult information, we do not process any personal data that identifies you, apart from the limited technical and statistical data described in our cookie policy.

We collect personal data when you actively provide it to us, for example when you:

  • fill in and submit a contact or request form;
  • send us an e-mail or contact us by telephone;
  • subscribe to a newsletter or other communication;
  • register for an account, an event or a service.

3. Which personal data do we process?

Depending on the interaction, we may process the following categories of personal data:

  • identification and contact details (first name, surname, e-mail address, postal address, telephone number);
  • professional details (company, role, sector, crop or cultivation information);
  • the content of your message or request;
  • technical and usage data (see our cookie policy).

4. Why and on what legal basis do we process your data?

We only process your personal data where we have a valid legal basis under Article 6 of the GDPR:

  • To answer your questions and requests and to deliver the products, services or information you ask for — on the basis of your request and the (pre-)contractual relationship.
  • To manage our customer and supplier relationships — on the basis of our legitimate interest in running our business.
  • To send you marketing communications (such as newsletters) — on the basis of your consent, which you can withdraw at any time, or our legitimate interest where the law allows.
  • To improve and secure our website and to compile anonymous or aggregated statistics — on the basis of our legitimate interest and, where required, your consent.
  • To comply with our legal obligations.

5. Cookies and analytics

This website uses cookies and similar technologies. No non-essential cookies are placed before you give your consent through our cookie banner. For a full overview of the cookies we use and how to change your choices, please read our cookie policy.

6. Who has access to your data?

Your personal data is treated confidentially. We only share it with:

  • members of our staff who need it to carry out their tasks;
  • service providers who process data on our behalf (for example hosting, e-mail or analytics providers), who act as processors under a data-processing agreement and may only use the data on our instructions;
  • public authorities, where we are legally obliged to do so.

We never sell your personal data to third parties.

7. Transfers outside the European Economic Area

Your personal data is processed within the European Economic Area (EEA) wherever possible. If a service provider processes data outside the EEA, we ensure appropriate safeguards are in place, such as the European Commission's standard contractual clauses.

8. How long do we keep your data?

We do not keep your personal data longer than necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law. Contact and request data is kept for as long as needed to handle your request and our relationship; data processed on the basis of consent is kept until you withdraw that consent.

9. How do we protect your data?

We take appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access, including encryption of data in transit, firewalls and access controls.

10. Your rights

Under the GDPR you have the right to:

  • access the personal data we hold about you;
  • have inaccurate or incomplete data corrected;
  • have your data erased ("right to be forgotten");
  • restrict or object to the processing of your data;
  • data portability;
  • withdraw your consent at any time, without affecting processing carried out before the withdrawal.

To exercise these rights, contact us at info@chelal.com. We may ask you to verify your identity before we act on your request.

11. Complaints

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Belgian Data Protection Authority:

12. Changes to this privacy policy

We may amend this privacy policy from time to time. The version published on this website is the current version. This policy was last updated on 23 June 2026.

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